LEAD CAPTURE PAGES
Most lead buyers will talk about how hard good leads are to find, and how expensive that they are to buy. In addition to these challenges, the companies that have traditionally supplied leads are dropping like flies. This is because the methods used to generate leads are not converting properly or are disappearing fast. This includes email marketing, telemarketing, and fax broadcasts.
The ultimate sales lead has the following characteristics:
* The prospect is ready to buy right now * The prospects IS the decision maker * The prospect has the money to buy now * The prospect has already seen your offer and has made the decision to buy from you * The prospect is not being talked to by a large number of your competitors
Does this sound like the perfect lead for you? Of course it does. Is there some magical potion to producing such a lead? More importantly, is that potion available to you? Actually there is a magic potion, but it requires several key but simple ingredients.These key ingredients are 1) Search engine marketing, otherwise known as paid search advertising 2) An effective and carefully designed Lead Capture page 3) proper follow-up, autoresponder or a drip system.
Google is considered by many to be the major player involved in the search engine field. Google Adwords™ is very effective if the ad campaign is set up correctly. That is a big IF though. It has been found that over 50% of all companies, and over 75% of all individuals, that attempt to use Google fail in their efforts.
So the question is how can someone find success when so many fail? The answer is actually quite simple. Hire a search engine marketing firm. Beware though, not all search engine marketing firms are equal. One can use a firm like Did-It (www.did-it.com) or SearchFast (www.searchfast.com), who have gained certification directly from Google (no easy feat), to correctly set up one's campaign or one can hire other independent consultants who promote a certain level of expertise, but whose qualifications are unverifiable. Watch out if someone claims that they can set up a campaign and deliver results overnight. It is simply not possible to establish a proper and successful search engine campaign without several weeks' worth of detailed research and testing. Companies like Did-It and SearchFast get results that most others only dream of.
The good news is that most of our clients fit into similar categories and campaigns can start generating significant traffic in about 4 weeks.
The truth is that you don’t stand the slightest chance of making a sale or conversion if you don’t first have the Name and contact details of someone who is genuinely interested in your business opportunity. The gold of any industry marketing online is LEADS and without them you’re NOT going to make money. Most corporate provided replicated websites were never designed for the task of generating leads.
Our signature lead capture pages ARE designed specifically for the task of generating you a lead of the quality and responsiveness you desire.
Most of our lead capture pages are very simple one page websites that will provide a potential prospect with the most important and strongest benefits about your business and/or product.
So the other key to lead generation is the use of a proper web presence that is designed to create leads. Many web sites, most corporate sites included, are simply designed to graphically impress a visitor or provide huge amounts of information, yet produces nothing in terms of leads. A good lead generation site or page briefly educates the prospect and then gives them a specific action to perform and then funneling them into an immediate decision making situation. They have been presented with the quick information about your product or opportunity and if they want to learn more they’ll need to submit their information into your lead capture form. A web site must elicit a response from the consumer. We have a long track record of success in terms of producing effective lead generation sites.
So, now you have their information does this convert them over? Of course not. As the old mantra goes - The Fortune is in the Follow-Up! The key to conversion is having a good follow-up system to keep in touch and keep in front of your leads. Whether this is your own follow-up system or an automated email drip or autoresponder system is up to you.
In short, the magic potion consists of having the right web site presence, driving traffic to it through paid search ads resulting in the ultimate leads and following up properly. Don't forget that people who are searching for something on the internet have already made a buying decision. The key is how economically one can push prospects to a web site and then whether the site is effective or not. There is no shortage of prospects on the internet looking.
On a typical day at the end of 2004, some 70 million American adults logged onto the Internet to use email, get news, access government information, check out health and medical information, participate in auctions, book travel reservations, research their genealogy, gamble, seek out romantic partners, and engage in countless other activities. That represents a 37 percent increase from the 51 million Americans who were online on an average day in 2000 when the Pew Internet & American Life Project began its study of online life. This trend is ONLY going up.
Another Pew study identified that fact that over 50% of all online purchases are now PRECEDED by an internet search. 36% of all internet users under the age of 30 say that they could not live without internet search engines. This illustrates what many in ad agency executives now take for granted--that people, in higher and higher numbers, are using internet information, not mainstream media related advertising, to make buying decisions. Every day, more and more people are turning on computers versus the TV set for information and entertainment.
The ultimate lead can be found and one should not rely solely on a third party lead provider as a sole source for their new prospects. Good leads are waiting and are all over the internet searching right now.
Contact us for more details or Request A Quote today!